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Frequently Asked Questions

SEM and SEO: What’s the Difference?
These are two major categories within search marketing:

✅ SEM, which uses PAID strategies to appear in search
✅ SEO, which uses ORGANIC strategies to appear in search

Both processes aim in increasing visibility in search engines. SEO is about optimizing your website to get higher rankings in the organic search results while SEM goes beyond SEO. It involves other methods that can get you search engine traffic like PPC advertising.
Why is SEO important?
Search engine optimization (SEO) is a valuable strategy for boosting your rankings in search results and helping you reach more customers. Businesses who implement SEO campaigns rank higher in search results, increase web traffic, boost brand awareness, and most importantly, earn more revenue. Once an SEO strategy takes effect and visibility increases, a website will see growth in this channel. More visibility = more traffic = more potential customers = more potential revenue.
Is SEO still relevant?
Yes. SEO is a vital part of online marketing; and unless the way we search for content changes drastically, it will be for a long time. Businesses looking for immediate leads and conversions may neglect SEO in favor of more direct, targeted approaches like paid search and paid social; but businesses that invest in SEO are investing in the long term. SEO is cost-efficient, casts a wide net, and allows potential prospects to discover your brand on their own terms.
How long does it take to see results from SEO?
When businesses invest in SEO, they know how great results can be, and they want them right away. However, as opposed to a marketing strategy like pay-per-click (PPC) advertising that works almost instantaneously, it can take SEO campaigns a while to produce results.

Like anything, it’s difficult to pinpoint an exact amount of time that it takes for your company to see organic traffic from SEO. The length of time it takes to see organic results depends on:

✅ Your competition
✅ The keyword you’re trying to rank for
✅ How easily and quickly Google can index your website content

All things considered, it typically takes 4-6 months to see organic traffic from SEO. That time is measured from the very start of your campaign. But bear in mind this is when you start seeing results, and SEO results grow very much over time.
How will SEO/SEM Audit help my business?
A SEO / SEM Audit helps you to answer the following questions:

✅ Who is visiting my website and where are they geographically located?
✅ What search terms or referral sites did visitors use to find the business?
✅ Am I missing an audience on the internet that might want to buy my products or services?
✅ How can my website rank higher in the search engines, like the “top 3″ (Google, Yahoo, Bing)?
✅ Are there any websites or directories that my site should be listed in to generate referral traffic?
✅ How can my Pay-Per-Click (PPC) campaign get a higher click-thru-rate (CTR)? A higher conversion rate? Are there ways to lower the cost-per-click (CPC)?
✅ Are there search engine marketing opportunities that I am missing for my business because I don’t know the questions to ask?
Which is better, SEO or PPC?
It depends on many factors such as age of business, product category, Competition analysis, keywords used etc. Both work well for businesses of different requirements.

PPC is a great way of delivering traffic to a website instantly, and it can be turned on and off. But it costs money. As long as the ad spend is still generating a return on investment (ROI), it can work well as a stop gap while waiting for longer-term marketing strategies take effect.

On the other hand, SEO takes a long time, but the rewards are greater, as, the more visible a website becomes organically, the less you may have to spend on paid search activity.

In short, SEO is great for a long-term traffic strategy that doesn’t cost much. This is best used on things like your main website and product pages to attract visitors. PPC, on the other hand, is a great short-term way to get traffic to your website.
What is Google Ads?
Google Ads (formerly Google AdWords and Google AdWords Express) is an online advertising solution that businesses use to promote their products and services on Google Search, YouTube and other sites across the web. Google Ads also allows advertisers to choose specific goals for their ads, like driving phone calls or website visits. Advertisers can customize their budgets and targeting, and start or stop their ads at any time.
Can we do Google Ads(Formerly Google Adwords) campaigns for you?
Yes. Once we understand your business and objectives, we can setup your Google Ads campaign and optimize it for your target audience. From there we can manage the Google Ads campaign for you.
Can we guarantee a number 1 position in Google for you ?
We can guarantee high ranking only in paid Pay-Per-Click (PPC) advertisements, with proper optimization and advertising. Its not possible in organic searches and beware of anyone that promises to do so. There are over 200 factors that affect search engine results placement, including such things as location, longevity of site, quality of inbound links, the competitiveness of the market and many many more. We target the best keywords for your business and use strategies to get you on the first page. Just about anyone can get on the first page for a search term in sponsored ads if they are willing to pay for it and have a relevant web page and ad.
How much does Google Ads cost?
Your Google Ads cost is determined by your budget settings. Google Ads can work with almost any budget. You’re only charged when users interact with your ad, like clicking to visit your website or to call your business. With Google Ads, there is no minimum spend requirement, and no required contract length – you can stop your ads anytime. The cost of a click or call can vary based on a few factors.
Are Bing Ads and Yahoo Ads worth spending money on?
Absolutely. Although Bing has fewer users than its biggest competitor Google, those that use this search engine have statistically taken action more often. For our clients, the costs per conversion are sometimes lower on Bing than on Google. There is only one search advertising platform, Bing Ads, to advertise on both Bing and Yahoo. This enables you to advertise to a wider audience with just one tool.
Can we do Microsoft Advertising (Formerly Bing Ads and Microsoft AdCenter) campaigns for you?
Yes we do. Contact our sales team for details on generating paid Bing Ads, Yahoo Ads and AOL Ads.
What is a Google Penalty?
Google will penalise sites for violating its Webmaster Guidelines. This basically means purposefully engaging in tactics to manipulate search engines into ranking sites high in search results.

These techniques are often referred to as ‘Black hat SEO’.

This can include:

✅ Unethical link building tactics
✅ Keyword stuffing
✅ Exact match domains

Once a site is penalised, it can be difficult to recover. Backlink analysis and clean up (link detox) can take hours to complete, and even then, if a penalty is removed it can take some time to bounce back. With us, we promote only “White hat SEO/Ethical SEO”
What is online display advertising?
Online display advertising is a form of online marketing where an advertiser’s message is shown on a destination web page. Even though the main display unit is a banner, there’s also rich media, online video, full page sponsorships and other formats that can be categorized under the display category.
How do I start advertising on Google?
Please connect with our sales team today to get started. You can alternatively fill up the contact form so that we will have someone reach you.
What is CPC (Cost Per Click) or PPC (Pay Per Click) Advertising?
CPC (Cost Per Click) or PPC (Pay Per Click) means you only pay for an ad if someone clicks on it.

Other advertising models include:

✅ Cost Per Impression, where you pay based on how many times your ad was shown (not clicked)
✅ Cost Per Engagement, where you pay when a user completes a predefined engagement (like watching your video ad)
Will we create any graphics or videos that you need for my adverts?
As a full-service marketing agency, we will create every aspect of your advert.
How will you know what content to post for my company?
We’ll research your industry and create a strategy that will set your content apart and engage your customers. We’ll also stay attuned to industry news to ensure that your posts and tweets are relevant and timely. For product promotions, we’ll gather product and special pricing info from you, then spread the word.
Is social media marketing worth enough?
Yes, any business can benefit from a social media presence. Whether you sell products or services, there’s an audience for you on platforms like Facebook, Twitter, Instagram and more.
Do I have to have Facebook and Twitter accounts?
No, you don’t need to have existing Facebook and Twitter accounts. We’re happy to set them up for you, and to post and tweet on your behalf to help you build your fan base.

On the other hand, if you’ve already established social media accounts, we’ll optimize your profile information and take over management of the accounts.
What is Content Marketing?
Content marketing is a form of internet marketing using relevant, and valuable content for your target audience, which generally includes both current and future customers. Most content marketing strategies include written, video, or image-based content, and many uses all three forms efficiently.
How Can Content Marketing Benefit My Business?
Content marketing serves multiple purposes. Depending on your goals and the type of content you create, it could improve your brand in several different ways.

Content marketing can increase awareness of your brand, increase customer loyalty, generate website traffic and drive sales.
When Will I See the Results of Content Marketing?
Content marketing is a long-term strategy. While you’re likely to see more social shares and new leads within the first few months of implementing your campaign, your ultimate goals should be long-term. Since your content can provide value for many years to come, consider it as an asset that you’ll use to build loyalty, generate leads, and drive sales.